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Pure Catskills is a branding campaign sponsored by the
Watershed Agricultural Council to mobilize community support for
fresh food products grown, raised, and manufactured in the Catskill
region. The Pure Catskills brand underscores the conservation
value of an economy based upon the region's natural resources.
It is meant to bring to mind the purity of the water, silt-rich
valleys and grassy mountain slopes that sustain an agriculturally
diverse landscape. It stands for the people who, for four and
five generations, have demonstrated a love for the land through
their stewardship.
The Pure Catskills logo was adapted from a colorful early
20th century crate label for cauliflower shipments from the Walton-Hamden
Cauliflower Co-op, based in the northern Catskill region. “The
girl in the red dress” graced the crates of this Catskill
crop with the slogan “Pride of the Catskills.” The
new label was adapted in 2004 to emphasize the connection between
good food from our region and the famously pure water that flows
from the region to New York City taps.
To get in the Pure
Catskills Guide, there is a minimum $25 fee to join; farms
and businesses may also increase their support for display ad
space in the Pure Catskills Guide. Go to www.purecatskills.com
to register for the 2007-08 Pure Catskills Guide to Farm
Fresh Products.
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