About PPC LOGO SQUAREure Catskills

Pure Catskills is a regional, buy local campaign developed by the Watershed Agricultural Council to improve the economic viability of the local community, sustain the working landscapes of the Catskills and preserve water quality in the NYC watershed region. Pure Catskills works to promote hundreds of farm, forest and local businesses throughout Delaware, Greene, Otsego, Schoharie, Sullivan and Ulster Counties in New York State. Not only do we educate our community about buying local, we help our members make connections with buyers looking to purchase from Catskills farms for regionally grown and produced foods. Each spring, we publish the Pure Catskills Guide to Catskills Products and freely distribute it across the region. The guide is available electronically and all business listings from it are searchable in the Find Local Food section of the Pure Catskills site.

A Unique Public-Private Partnership

Internationally recognized as a successful example of public-private partnership, the Watershed Agricultural Council (The Council) holds a dual mission to address surface-water quality through land conservation while supporting the economic viability of agriculture and forestry in the watershed region. The Council provides incentives to landowners for implementing watershed management practices. Landowners’ willingness to participate in WAC’s upstream water quality programs continues to provide New York City residents with over 1.1 billion gallons of clean drinking water each day.

Stay connected with Pure Catskills through our email newsletters, blog, Twitter and Facebook. We’ll update you on Catskills farms and wood-product businesses, upcoming events, and the seasonal foods that make up what’s “Fresh From the Catskills.”

Building strong, economically sound watershed communities based on our natural resources of blue and green — our Catskills water and land — strengthens our region through food and commerce which promote water quality. Our region serves as the New York City Watershed and provides over one billion gallons a day of fresh drinking water to nine million New York residents each day. Keeping this area pristine ensures that clean water delivery each day. In turn, thriving businesses in agriculture and forestry keep it that way. Both enhance the economic viability of the Catskills working landscapes — this is an essential element of Pure Catskills.

Our buy local program also extends to economic development for our business members. We hold an annual business-to-business conference called the Farm to Market Connection, collaborate on farmer education events related to direct marketing, and facilitate sales connections, both wholesale and retail, with regional markets. Our program also partners with numerous local, regional and state organizations that support regional economic development in agriculture and forestry. It takes a community to build a strong foodshed and watershed — a Pure Catskills community. We’re thrilled to be working with you to that end!